Julia Heuer is a brand that is best known for dynamic prints and artisanal, handmade plissé. Before launching her eponymous fashion line, she was the Head of Print Design for renown textile company Jakob Schlaepfer. During her tenure she created unique prints for various fashion houses such as Christian Dior, Comme des Garcons, Calvin Klein and others. Most recently, Heuer was awarded the prestigious Swiss Design Prize in 2016 for her collection Adobe Indigo.
A key component of Heuer’s designs lies in her process, where she illustrates print stories directly onto raw fabric before applying the Japanese tie-dying pleating technique of Arashi Shibori. This is the starting point of all collections and the reason for their unique aesthetic.
The designs always have a sense of ease, comfort and fun. Thoughtful shapes and exquisite materials playfully interact to create beautiful, wearable garments for today’s woman. Every piece retains its original feel and colorful vibrance, while requiring extremely low maintenance.
Photo: Kris Lemsalu